We recently had the chance to stay at the Amertha Villas in Pemuteran. Pemuteran is not a destination often associated with villa accommodations and indeed the arrival of villas in this area of Bali is fairly new. The area is more typically associated with backpacker type accommodations and mid-priced resort properties, all catering to the snorkeling and diving crowd that flock to Menjangan Island. From what we can see, with the notable exception of the long-standing luxury property Puri Ganesha, operators in the region are still struggling with the concept.